The simplest way to understanding design is to see it as a balance between the internal and the external.  In the most elemental level, design helps people to understand and appreciate the beauty of where they live.  This can be much more difficult in some places than in others, and the reasons are perhaps sometimes too subtle to appreciate.   But it is one that can reveal why, for Next Day Blinds, Rockville is the perfect center of activity, and why other places might have different attitudes toward windows in general.

The way that nature and culture interact is worthy of degree programs, and the shifts over time tell a story of socio-economic changes.  A very cursory look at what’s popular for local interior design reveals a tendency toward a kind of underplayed luxury, or an inconspicuous consumption.  This is as true for the East Coast in general than it is for most parts of the world, but there are some distinctive features here that make it very peculiarly local.

The most obvious of these, perhaps, doesn’t have to do with any sense of history that usual design narratives usually carry, but is simply related to the weather.  The reason a NextDayBlinds advertisement in Rockville gets attention is, among other reasons, because of its relationship to weather and landscape.

A space is determined beautiful based on criteria that are often surprisingly specific to culture and history.  The way one generation perceives beauty can be entirely different from another’s, and the shifts in perception are often as unconscious as attitudes toward color.  But in places like Rockville, there has been a rather long tradition, one that spans generations, toward the environment, and this does indeed inform its attraction to windows.  Put simply, in certain seasons, the landscape is considered beautiful, while in others, it becomes something else.  Rough weather is a fact of life in this part of the world, and it comes as no surprise that the vistas are not as welcome when the world outside is gloomy.
At the same time, a carefully constructed interior will make the most of the potential for bringing the outside inside, and this is true for any time of year.  The way the city regards itself can be seen through the way Rockville designers construct the window.  Even in the darkest seasons, a little natural light can go a long way toward lightening everyone’s mood, and the more subtle effects of windows and window blinds can help to seal the bond between culture and nature, complimenting the remarkable place that people call home.