In the past people shared information through the newspaper and actual conversation. Today, most information is shared through the Internet. It is where we go to read the latest news headlines, shop for products, and read reviews. For this reason it is important that businesses and individuals have control over their online reputations. Because once something is posted online—good or bad—it is there to stay.

Online reputation management is important for businesses because the first place that most people go when they are looking for a company is the Internet. All it takes is one angry client, one bad post to taint your businesses reputation. Utilizing social media, micro-sites, and establishing a solid online presence can go a long way toward protecting your online reputation.

Individuals, especially business professionals, need to be very aware of their online reputation as well. Many employers now use the Internet as a tool when considering new employees. From social media sites to personal blogs, don’t post anything that you wouldn’t want your boss to see.

Anyone can post anything on the Internet, but if you take steps now to protect your online reputation the threats will cause little to no damage when they come and, ultimately, you will remain in control.